If everything you know about Brit-based beauty brand Illamasqua is what you’ve learned from what Sephora carries, then you’re at least familiar with the fact that “color-shy” would not be an accurate descriptor. With company roots stemming from the 1920′s club scene, it’s no wonder that the costume-y brand has evolved over the years to be wearable, yet still undeniably bold — boasting a collection of slick, sticky glosses, edgy nail shades, and opaque cream shadows with seriously impressive color pay-off, whether chrome, metallic, or rainbow-bright. It’s no surprise then, that when it comes to Valentine’s Day beauty, the brand is not about soft pinks and romantic rosy hues. We’re talkin’ passionate reds, inky blacks, and stark white shades — imagine a love-scorned Queen of Hearts for inspiration… if she actually had a heart, that is.
The ‘Throb’ collection for V-Day 2011 is a 5-piece mini collection of 2 lip colors and 3 nail lacquers, meant to highlight a woman’s most seductive feature (her lips, of course) with a fierce manicure to match. While the nail varnishes — Throb (red), Load (white), and Scorn (black) — aren’t shades we haven’t seen before, I’m inspired to mimic the model’s three-toned Valentine’s-inspired French manicure! And the lip shades (Succubus gloss and Sangers lipstick) are such a juicy true red, even I’m swayed to stray from my signature taupe gloss!
- Alex Gambardella
Guest post from my friends at The Find!
{ 2 comments… read them below or add one }
Great article! Where can one purchase these makeup products?
V. Blink
http://www.lushbrush.com
Hi V. Blink! They actually just launched the collection today. You can find it at the Illamasqua.com website.