Shu Uemura uv Underbase Fluid Spf 20 pa++ Photo: Shuuemura-usa.com
I can’t believe the news I heard today. It seems that L’Oreal is letting go of the Shu Uemura line in the United States. According to WWD, L’Oreal Cosmetics is closing all Shu Uemura US operations which took a 35% stake of the company in 2000. L’Oreal USA wants to focus more on the bigger luxury brands that has a greater presence in the U.S.
The president of L’Oréal USA’s Luxury Division, Carol Hamilton explained: “We love the brand, but it is a very small part of our portfolio.”
“It’s a simple decision after a very complex analysis: we have a very large portfolio, and we want to focus on growing the brands which have a larger presence in the U.S. market.”
Shu Uemura exit will be a slow process over the next few months. There is no set date as of yet for its final departure.
So if you’re like me who loves their cleansing oils, eyelash curlers, and gorgeous makeup palettes, you can purchase the products online only. I guess I should start stocking up.
I’m so devastated. How can they just take away a unique makeup brand that is still adored by thousands of makeup lovers in the U.S.
What do you think?
{ 2 comments… read them below or add one }
This is a very sad news for me as well. I love Shu Uemura and I just adore their product line. Online Shopping is still great but sometimes you just have to actually see and try a product before you purchase them.
Yeah I know. It will be an adjustment for me.