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Sneak Peek: NARS Fall 2010 Preview

by Diana Ajih on July 6, 2010

in Fall

The campaign shots for NARS Fall 2010 collection has been released and it looks like will be seeing a lot more of heiress Daphne Guinness. The full collection will make its debut July 15th at Narscosmetics.com before arriving at other stores in August.

The eye shadow shade named for Guinness is a rich, royal purple. “When I started thinking about colors that meant Daphne to me, purple felt right — and when I tried it on her at the shoot, I immediately knew it needed to be named for her,” said Nars. Guinness wears it in the campaign along with Mangrove, a new eye shadow in an yellow-green hue; Douceur blush, a soft pink-brown, and Rouge Basque Lipstick, a “quintessential red” inspired by the French Basque region. The eye shadows will each retail for $23, the lipstick for $24 and the blush for $26. “Daphne’s like a painting in this image,” said Nars, who used a set of mirrors to reflect Guinness’ image from every angle. “Since Daphne was the inspiration for the campaign, I thought, ‘Why not have more of her?’” — WWD

She looks amazing and I love that purple eyeshadow. I can’t wait to check out the collection!

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