Coach’s is launching a new fragrance called Poppy this summer and usually you can find the brand’s fragrances only at Coach stores, but now it will be available at department stores and specialty stores. Poppy is a fruity floral fragrance (a typical summer fragrance) created by in conjuction with IFF, Karen Khoury from Estee Lauder and Coach Executive Creative Director.
According to WWD, Senior Vice President of Design for Coach, Walter McWilliam said, “Poppy [as an apparel and accessories line] is a more emotional line [than traditional Coach] and reaches a much broader consumer base than we ever imagined,” he said, noting that the free-spirited vibe translated well to both the fragrance bottle – a clear glass orb with a cap of Coach-style graffiti – and the outside box, which echoes the Coach graffiti in red and white.” Love the bottle design!
The fragrance has notes of cucumber, mandarin, baby freesia, jasmin, southern gardenia, pink water lily, rose petals, drydown of cedarwood, vanilla, bleach sandalwood, and whipped marshmallow. Sounds irresistibly yummy!
Coach new Poppy Fragrance is set to launch in July retailing for $60 for a 1.7oz bottle.
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