This is usually the time when makeup brands reveal new celebrity spokesperson and Revlon has chosen actress Kate Hudson to represent the Almay makeup line. I think it is a good match since Almay is a more eco-friendly line and she exemplifies natural beauty.
“We are thrilled to welcome Kate to the Almay family. She is smart, confident and vivacious. Her energy and youthful spirit are contagious,” says Revlon CEO Alan T. Ennis.
“Almay is known for its fresh, effortless approach to beauty,” said Kate Hudson. “I share that philosophy and I’m honored to be partnering with a brand that believes cosmetics should bring out the natural beauty inside every woman.”
Kate will make her debut tonight at the Rainforest Foundation Benefit at Carnegie Hall in NYC. She will be featured in TV and print ads as early as summer 2010 and will also participate in Almay’s philantropies.
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