
Taylor Swift is at the height of her career. She wins the Entertainer of the Year award at the CMA’s and now she graces the cover of InStyle magazine special December issue. Why is it special? Taylor Swift is in 3-D!
We’ve all heard and read how Conde Nast wants to restructure and revamp their magazines. InStyle’s December issue could just be a glimpse of what’s to come.
WWD reports that “Readers who hold up the cover to their Web camera will see Taylor spring to life surrounded by snowflakes in a 45-second video that ends when she signs her autograph across the screen. ‘We’re using this in an interesting way; it will bring the issue to life,’ noted managing editor Ariel Foxman.”
Taylor Swift is shining the cover in this golden Oscar de la Renta dress.
The issue will also introduce 12 new advertisers which should increase sales by 3.6%. Some of the new advertisers include YSL Beaute’, Intel, Michael Kors, and Nordstroms. There will be a total of 25 participating advertisers and each one will have 30-second video that pops out of a gift box.
InStyle December issue will be out on stands November 20, 2009.
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