The socially-conscious Kiehls brand has collaborated with four celebrites actress Julianne Moore, musician Pharrell Williams, artist Jeff Koons, and surfer Malia Jones to raise funds for the Rainforest Alliance, Kiehl’s latest Earth Day initiative. Rainforest Alliance is a nonprofit organization that preserves our rainforest by ensuring that businesses practice sustainability. So to help out, these creative celebrities has put their artistic skills to work by designing limited-edition labels for Kiehl’s Acai Damage-Protecting Toning Mist. The toning mist is 100% organic and is full of antioxidants from the acai berry, soothing aloe vera, lavender, and essential oils of rosemary and orange water. Antioxidants help protect the skin from environmental damage.
It has always been our mission since 1851 to always give back to the communities in which we do business, and to do our part to be a socially responsible citizen. Through this partnership, Julianne, Jeff, Pharrell and Malia showcase their vision of social responsibility,” says Kiehl’s USA President Chris Salgardo. “We at Kiehl’s are not looking to impress upon you our vision, or even their vision of social responsibility – only you can determine what you can do to make the world a better place,” adds Salgardo.
The refreshing toning mist will be in stores on April 1st. If you don’t want to wait that long, then stop by the Kiehl’s site where it is now available for purchase.
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I love Kiehl's product line, its very effective. I have not tried this Acai Toning Mist but would love to check this out.
For centuries, the Acai berry was a staple food of native tribes in the Amazon rainforests of Brazil. It wasn't until the 1980's, however, that local fruit suppliers finally recognized the many benefits of the Acai. In time, the berry would become a popular ingredient in ice cream, smoothies and cocktails throughout South America.
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