brands reinvent themselves

Check out College Candy’s rant on retail chains reinventing themselves for fall. Here are a few makeovers from brands that fashionistas would drool over!

The Gap

Then: Uber boring button up shirts and polos.
Now: Cute staples essential to layering.
Must-Have Wardrobe Addition: The perfect dark wash jeans – soft, stretchy and with the perfect butt pockets – for us girls with some junk in the trunk.

Express

Then: Going-out clothes that were borderline trashy.
Now: Chic party clothes that are fun, but not slut-tastic.
Must-Have Wardrobe Addition: Fail-safe dress for girls’ night out. The clean lines of this color blocked, one-shoulder dress make it effortlessly chic while still being young and trendy.

Check out more brand makeovers at College Candy!

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