by Diana Ajih on December 10, 2011
in nails

While Deborah Lippmann has opted to go extra-sparkly with glitter-infused lacquers for her holiday collection, fellow big-name polish brand Essie has taken an alternative course for its winter 2011 collection. With a series of six creamy jewel-toned colors, Essie takes a break from its signature sheers and neon brights to embrace some gorgeous, statement-making glossy opaque shades. While a couple of the shades take inspiration from a rather literal holiday scheme (for example, the ruby red Size Matters and the minty sage green School of Hard Rocks), others opt to stay on-trend with chic takes on the latest must-have colors, like nude, navy, and lavender. And it’s hard to resist the coordinating jewelry-inspired names, like Cocktail Bling, Bobbing for Baubles, and Brooch the Subject. Doesn’t get much more adorable than that! Overall, I love the shades’ ultra-glossy finish, even without a topcoat, and the fact that they’re so creamy and opaque is definitely a selling point! What do you think – are you pleased with the brand’s holiday collection?
Guest post from my friends over at The Find!
Check out the best nail polish colors for winter!
by Diana Ajih on November 29, 2011
in Spring

It’s never too early to start looking ahead, and right now Essie has me excited for the upcoming spring season. Essie has just unveiled its Spring 2012 collection. Named “A Spring to Invest In” Collection, Essie created a gorgeous line up of colors:
- Navigate her- a pastel green shade
- A Crewed Interest- a soft peach shade
- To buy or not to buy- a pastel lilac shade
- Tour de Finance-a fuchsia shade
- Ole Caliente- bright red shade
- Orange, It’s obvious- bright tangerine shade
With a mix of pastels and bright hues, Essie created something for everyone. Be sure to check out this collection next year in stores such as Ulta or head straight to the
Essie.com website.
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by Diana Ajih on August 5, 2011
in Fall

Essie’s Carry On Fall 2011 collection draws inspiration from the handbag world and the return of classic, elegant, lady-like glamour. The collection features 6 classic shades reminiscent of post-war fashion colors and styles yet, reinvented for today’s modern times.
“The accessories that you wear and carry say so much about who you are and who you want to be.” says Essie Weingarten, founder of Essie Cosmetics. “The same is true with your manicure and your nail color. The first thing a person notices when they meet you for the first time are: your shoes, your handbag and your nails.”
Available in six fall shades:
- Carry On- a plum merlot shade
- Glamour Purse- a soft nude shade
- Case Study- a creamy camel beige shade
- Power Clutch- a khaki green shade
- Very Structured- creamy burnt orange shade
- Lady like- soft demure pink shade
Essie Fall 2011 Carry-On Collection will be available this August at salons and boutiques as well as Essie.com.
by Diana Ajih on September 2, 2010
in nails

Essie Fall 2010 Collection highlights this season’s hottest color trends from camouflage, purples, velvet, and fiery reds. Essie Founder Essie Weingarten created this six-piece nail polish collection by drawing inspiration from “elegant, sanguine hues and camouflage tones.”
Essie Fall 2010 6-piece collection:
- Sew Psyched- a muted green with silver shimmer
- Merino Cool- a mulberry, purple gray
- Velvet Voyeur- a dark, brown-toned purple
- Little Brown Dress- a deep, dark coffee brown
- Limited Addiction- a glossy red creme
- In Stitches- a pink mauve creme
Essie’s New Fall 2010 Collection is now available at stores, nail salons, and Essie.com (Retail, $8 each).
by Diana Ajih on January 29, 2010
in nails

During January I like to decompress and detox from the holidays and convert to my ‘no makeup’ makeup look – think NARS’ “Orgasm” collection. I also detox with fresh juices, let my skin breathe and wear a pretty ‘neutral’ shade of pink on my nails. A neutral shade of pink wears longer because it doesn’t show chips as dramatically as a dark nail color and you can do touch-ups yourself with a bit of room for mistakes since the color is sheer.
I am absolutely loving Essie’s nail polish in “Mademoiselle”. It is a classic sheer shade of perfect pink. I found it at my local nail salon and loved it so much, I bought a couple bottles for my collection at home. It is also a favorite of top nail manicurists, beauty editors and celebs like Madonna and Cindy Crawford. It is also the perfect shade to get me in the mood for Valentine’s Day. Think PINK!
Save on your beauty purchases with Coupon Codes from Apothica from TheFind.com’s coupon site.
Guest post from my friends at The Find!
by Diana Ajih on January 19, 2010
in nails

Such lovely colors from Essie’s The Art of Spring Collection. Spring is just around the corner and Essie’s introducing hot shades inspired by colors seen in the Spring 2010 fashion shows.
The new collection features the hot shades of:
- Pop Art Pink- sheer chiffon pink shade
- Lilacism- satiny smooth lilac shade
- Neo Whimsical- rose-plum shade
- Van D’go- deliciously ripe melon
- Tart Deco- dreamy creamy coral shade
- Red Nouveau- fiery hot red pepper shade

The collection also includes a 4-piece mini set with bottles of Pop Art Pink, Lilacism, Tart Deco, and Red Nouveau. I’m dying to try Tart Deco and Lilacism. So pretty!
The collection is hitting stores February 1st.