by Diana Ajih on January 18, 2011
in news

- Bar Refaeli Will Front New Escada Fragrance [WWD]
- Armani To Design Wedding Dress For Royals Of Monaco [People]
- Kate Moss Locks Lips With Lea T On Cover Of LOVE Magazine [Fashionologie]
- American Apparel Newest Ads features no boobs, nobody at all [Fashionista]
- Oldfield Will Probably Design Kate Middleton’s Gown [Refinery29]
- Jimmy Choo Unveils New Shoes for Men [Guardian]
- Vivienne Westwood is partnering with Palladium Alliance International on a limited-edition collection of jewelry. [WWD]
- Justin Bieber is opening a boutique in LA at The Grove [Racked]

It’s finally here! The first ever fragrance from Jimmy Choo will soon be available for purchase. Jimmy Choo’s founder and Creative Director Tamara Mellon created a special fragrance in honor of the brand’s 15th anniversary.
The new fragrance is ravishing with notes of exotic tiger orchid, sweet toffee and Indonesian patchouli, mixed with green top notes. Its packaging is lovely too which comes in a python-printed box and I love the look of the faceted light pink bottle. Truly a gem!
You can find the Jimmy Choo fragrance at Saks Fifth avenue stores starting January 15th! The fragrance will retail at $95.
by Diana Ajih on February 10, 2010
in news

Jimmy Choo is just full of surprises. First it was their collaboration with H&M, next is their upcoming sheepskin footwear with UGG Australia, and now they are launching a sneakers collection for Spring 2010. The High-End Shoe Designer Jimmy Choo is creating a line of athletic shoes? Wow…what isn’t he doing these days!
Jimmy Choo is developing a comfortable collection of high tops accented with gold eyelets and star-print soles priced at $625.
The line will make its debut in May 2010.
What do you think of Jimmy Choo’s move to athletics?

by Diana Ajih on January 13, 2010
in news

Ugg’s Australia, which just happens to be my favorite boots to wear during the winter, is teaming up with Jimmy Choo to design a limited edition collection. It was just last year when Jimmy Choo teamed up with H&M, which was anything but disappointing; however, I am not too crazy about this new collabo. It still sounds interesting but I think I would be more excited if I had a visual because what I’m imagining in my head is not nice.
According to WWD, they will launch a five-piece collection using Ugg’s sheepskin concept,“with design details that embody the spirit of the Jimmy Choo brand.” The collection will launch in October retailing from $595 to $795 at select Ugg Australia and Jimmy Choo stores. These shoes are definitely NOT cheap!!
Are you excited about this collaboration?
by Diana Ajih on November 19, 2009
in news

Jimmy Choo and Elton John AIDS Foundation are helping to raise awareness and funds for AIDS victims by launching Project PEP Collection. This collection will help support funding of the Simelela Rape Centre in South Africa and 25% of the sales will be donated to provide HIV-preventive treatment PEP ( treatment that should be taken within 72 hours of exposure to HIV) and counselling victims of rape in South Africa, which happens to have the highest count of rape in the world.
To help support this cause, Jimmy Choo has created a site Jimmy Choo 72 specifically for this project. Jimmy Choo is also holding a themed photo competition called You, Your Shoes and 72. This photo competition is a social networking concept to generate awareness of the vital 72 hour window.
The winners of this competition will be announced after December 7th. The Grand Prize is the ultimate Jimmy Choo VIP Experience. The winner will be invited to spend a day of luxury at Jimmy Choo’s headquarters and choose 7 pairs of shoes and 2 handbags to keep. Now that’s one fantastic prize! Plus Jimmy Choo will also award over 100 exclusive prizes.
Support AIDS Awareness by entering this fun photo competition! You’ll be helping the cause.

It’s finally getting down to the last wire. The official product launch of Jimmy Choo’s collection for H&M will be held tomorrow and I am just one of the thousands of fashionistas that have been waiting patiently for this launch for months. I’m so excited and I can already imagine the frenzy this collection will cause. I went by H&M’s West Hollywood store and they already have a window display of the Jimmy Choo collection up. Do you have a strategic plan of attack? I know I do!
Get there early guys and girls. Trust me, it will be total madness!!!!
Are you ready for the launch on Saturday, November 14?