by Diana Ajih on February 14, 2011
in news
Flickr: Brooklyn
Happy Valentine’s Day!!!!
- The Row Mary-Kate and Ashley Olsen collaborates with Toms Shoes. [WWD]
- Alexander Wang T by Alexander Wang line was named winner of GQ’s Best New Menswear Designer in America competition. [Style.com]
- Christina Hendricks Is New Face Of Vivienne Westwood’s Jewelry Line [Telegraph]
- Diane von Furstenberg debuts DIANE diffusion line [Vogue UK]
- Forever 21 adds two new designer lines [College Fashion]
- Check out this Valentine’s Day emsemble [Join The Gossip]
- 5 Valentine’s Day Makeup Looks [Temptalia]
- Be My Valentine Giveaway [Love Maegan]
- 5 Foolproff Valentine’s Day Items Men Really Want [Lucky Mag]
by Diana Ajih on November 4, 2010
in news
- Halle Berry looks plastic for new film [Daily Mail]
- Levi’s is launching a sustainable denim line [Drapers]
- Douglas Hannant has plans to launch fragrance and lingerie lines. [WWD]
- Model Karolina Kurkova is the new face of John Frieda. [@EvaChen212]
- Sneak peek of Lanvin for H&M four lipstick colors. [Allure]
- Zac Posen is reportedly designing the gown for Kristen Stewart’s character, Bella Swan when she marries Edward Cullen on The Twilight Saga. [Coco Perez]
- Olsen Twins The Row is Launching a handbag and shoe line [Refinery29]
by Diana Ajih on September 13, 2010
in news
- Check out all winners, beauty, and fashion from the VMA’s [Fabsugar]
- Lady Gaga scored high fashion points last night at the 2010 VMAs dressed in Alexander McQueen. [Red Carpet Fashion Awards]
- The Olsen twins postpone their runway show for The Row and show their collection in Paris instead. [WWD]
- Reem Acra launches HSN Line [WWD]
- Lady Gaga signs Coty fragrance deal [WWD]
- Cathy Horyn: “Alexander Wang is not a great designer” [The Cut]
by Diana Ajih on October 26, 2009
in news
Mary-Kate and Ashley Olsen have a new business project at hand. They’ve been in the business world since they were babies and like true business women they continue to expand on their business empire. According to WWD, the Olsen twins are launching a new juniors line for JC Penney called Olsenboye. I wonder how they came up with the name?
They will make a limited debut online and in 50 locations on November 6th; however, the collection will be available at 600 stores in February 2010. The line will retail from $20 to $50 from sizes 0-15.
“Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices” said, Ashley.
Social media platforms such as Twitter and Facebook will play a large part in their marketing tactics.
Today, an Olsenboye truck will be at Union Square selling merch, handing out balloons and cupcakes. Sweet! The truck will also make a stop at Herald Square tomorrow, and Square Park on Thursday.
Watch a teaser video for the preview of the new juniors line at www.Olsenboye.com
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