prescriptives

I just found some shocking and sad news today. According to WWD, the cosmetic giant Estee Lauder is closing down the Prescriptives brand. The 30-year old beauty brand will say its final goodbye Jan. 31, 2010.

“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies.

I love Prescriptives! I can’t believe it’s going away. I will miss their blended makeup formulas. Time to start stocking up on your favorite Prescriptives products!

How do you feel about Prescriptives closing down?

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