sarah jessica parker

Sarah Jessica Parker has a new scent launching and she is using her  “Sex In The City” on-screen persona Carrie Bradshaw to launch it. Her strawberry scent is called SJP NYC and Coty Prestige is already “working with the film’s producers and distributors to leverage the relationship.” Though the movie is slated for release in May, details of the plan are still in development; however, in-store appearances and promotions will still occur.

“A large part of the inspiration was what I now understand to be people’s impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them — a real sense of freedom and possibilities, a love for the city around her and, of course, fashion,” Parker told WWD. “We started with this idea that we wanted to create something fun. We wanted to create a party in a bottle and reflect that in the packaging with a real sense of whimsy, fun and joie de vivre. And then we took it from there. Portability and fashion played key roles in the development of the packaging and overall concept.”

The perfume is a fruity-floral scent with top notes of Italian mandarin, white osmanthus, and wild strawberries. Yummy! Also included are, a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musks.

The collection consists of eaux de toilette in three different sizes — 15 ml. for ($25), 30 ml. for ($35), and 60 ml. for ($49). The 200-ml. body lotion retails at $25. A cuff bracelet with solid perfume, tentatively priced at $35, will be released in May.

The packaging is a multipatterned reusable glass bottle that’s intended to evoke the look of Carrie Bradshaw’s closet.

“Because we wanted to incorporate the sense of fashion, it was a different process [than my other scents have been],” said Parker. “And of course the packaging has to fit the juice. I love where we arrived with both the juice and the packaging.”

Source: WWD

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