Not too long ago, Madewell named Solange Knowles as the new face of the brand and released a behinds-the-scenes video of the fall 2012 campaign. I enjoyed watching Solange showing off the collection in style and now we have all the images from the Madewell fall 2012 campaign.
The theme for this campaign is “Mix well. Madewell” which she does very well in the campaign and in real life. So what kind of mixing can we expect from this collection? Think stripes paired with florals, and chambrays with denim.
Madewell is also giving customers a chance to score their own copy of this catalog for free! You can sign up here or wait until it arrives in Madewell stores on September 4th.
Check out the collection below!











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