Here’s a peek at H&M’s hippie-chic Fashion Against AIDS Collection. This is H&M’s first ever festival collection which is fun, artsy, and edgy all into one. Lots of pieces to mix and match and it also includes stylish sleeping bags, tents, and cool headsets to enjoy the concert from beginning to end.
This collection is inspired by H&M Fight Against AIDS campaign which they hold every year. H&M Festival Collection will launch May 20th and 25% of the proceeds will go to youth HIV/AIDS Awareness projects.
Anne Sofie Johansson, H&M’s head of design, says, “For me, festivals are unique and inspirational places, as they unite both music and fashion. To hear your favorite bands, to see and meet creative people gathered together from all over the world and sporting different looks is really inspiring to me. And it’s very important to make people aware of HIV and AIDS. We want to contribute in the fight against the disease by donating a portion of the sales from this collection.”