Move over, Kim Kardashian! Taylor Swift is here to prove that you don’t need to ooze sex out of every pore — or squeeze yourself into a skin-tight gold foil dress, for that matter — to sell a celebrity-branded perfume. Yes, the 21-year-old country star is the latest famous face to come out with her own fragrance, and Taylor Swift’s Wonderstruck is all about making a stunning first impression, with both its evocative memory-creating scent and the star’s first-ever venture into the realm of beauty. In the ads, Taylor sports her signature princess-inspired gown, ruby red lips, lush curls, and authentically innocent expression we know and love her for, as if to prove that this fragrance is all her, uncompromised — no matter how much assistance she may have received from perfumer Olivier Gillotin. The scent itself, which has just launched at Sephora, incorporates notes of freesia, green tea, apple blossom, and dewberry for an enchanting yet comforting fragrance that’s meant to mimic that first rush you experience when you meet someone for the first time. But is its sweet and perky scent – paired with that ultra-glitzy purple and gold bottle – a little too much for the star’s first stab at in the fragrance game?
– Alex Gambardella