Olsen Twins Latest Venture: Olsenboye

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olsen-boyeMary-Kate and Ashley Olsen have a new business project at hand. They’ve been in the business world since they were babies and like true business women they continue to expand on their business empire. According to WWD, the Olsen twins are launching a new juniors line for JC Penney called Olsenboye. I wonder how they came up with the name?

They will make a limited debut online and in 50 locations on November 6th; however, the collection will be available at 600 stores in February 2010. The line will retail from $20 to $50 from sizes 0-15.

“Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices” said, Ashley.

Social media platforms such as Twitter and Facebook will play a large part in their marketing tactics.

Today, an Olsenboye truck will be at Union Square selling merch, handing out balloons and cupcakes. Sweet! The truck will also make a stop at Herald Square tomorrow, and Square Park on Thursday.

Watch a teaser video for the preview of the new juniors line at www.Olsenboye.com


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