Lipstick Queen, Poppy King has teamed up with beauty brand, Boots No.7, to launch a lipstick collection. The collection, ‘The Magic of Lipstick’, was created in a one year time frame and consists of seven lipsticks and seven glosses to match.
King has been a Boots No.7 fan after she discovered the brand during a trip to London. While designing the line, she wanted to draw inspiration from the 1930s.
“I wanted to use the silver that was on the Boots packaging then, and the shape and styling of the number ‘7’ reminiscent of the ’30s, ” said King. “I wanted to ease women back into lipstick — the Boots’ customer needs something that works, something that is elegant, and something that is low maintenance.”
The shades are inspired by seven reasons why lipstick is “magical”:
- History– blue-based cherry red
- Power– sheer raspberry
- Glamour– sophisticated pink
- Seduction– deep wine (inspired by 1920s flapper girl)
- Intrigue– the perfect pinky-nude
- Confidence– classic honey nude (think Brigitte Bardot)
- Allure– peachy nude
Each lipstick and gloss tube comes in a dotted box which King said was inspired by Marilyn Monroe’s infamous beauty spot- “imperfections make us who we are, ” she says. The line is now available at shopbootsusa.com and will also be added in select Target stores later on this month. Retail price is $9.99.