The buzz in the beauty world is CVS, the largest US drugstore, is planning to open Beauty 360, a high end beauty store that is scheduled to launch by the end of this year. They will start in the east coast and gradually open beauty stores in the west coast. CVS “Beauty 360” will carry 32 skincare and cosmetic lines and perfumes. The store will be staffed by trained beauty consultants that will analyse and recommend specific skin care products based on skin type.
The new store will be sized at around 3000 sq ft, about the size of Sephora. They are expected to compete with other skincare and cosmetic stores such as Bath & Body Works, Sephora, and Ulta.
I also hear that some of their products will be priced a little bit below department store prices in the hopes of attracting more customers.
I don’t shop at CVS for beauty products but these new plans is sparking my attention. I don’t know how this is going to play out but it sounds nice. There’s nothing wrong with an upgrade. So, I guess we will just have to wait and see. I wonder what brands they will be selling.
Does anyone know? What do you think of CVS new plans?
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