CVS Drugstore Plans to Open “Beauty 360”

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The buzz in the beauty world is CVS, the largest US drugstore, is planning to open Beauty 360, a high end beauty store that is scheduled to launch by the end of this year. They will start in the east coast and gradually open beauty stores in the west coast. CVS “Beauty 360” will carry 32 skincare and cosmetic lines and perfumes. The store will be staffed by trained beauty consultants that will analyse and recommend specific skin care products based on skin type.

The new store will be sized at around 3000 sq ft, about the size of Sephora. They are expected to compete with other skincare and cosmetic stores such as Bath & Body Works, Sephora, and Ulta.

I also hear that some of their products will be priced a little bit below department store prices in the hopes of attracting more customers.

I don’t shop at CVS for beauty products but these new plans is sparking my attention. I don’t know how this is going to play out but it sounds nice. There’s nothing wrong with an upgrade. So, I guess we will just have to wait and see. I wonder what brands they will be selling.

Does anyone know? What do you think of CVS new plans?

CVS Drugstore Plans to Open “Beauty 360” is brought to you by https://www.hotbeautyhealth.com

10 Comments

  1. This is cool! I occassionally buy cosmetics at CVS because that’s where I get my prescriptions. It’s hard to avoid the makeup aisle! They usually have pretty good deals, too. I like the L’Oreal HIP collections and they often offer buy one get one free of these products–which are pretty highly proced for a drugstore brand. I hope that this new store will offer the great deals that CVS does.

  2. This is cool! I occassionally buy cosmetics at CVS because that’s where I get my prescriptions. It’s hard to avoid the makeup aisle! They usually have pretty good deals, too. I like the L’Oreal HIP collections and they often offer buy one get one free of these products–which are pretty highly proced for a drugstore brand. I hope that this new store will offer the great deals that CVS does.

  3. This is cool! I occassionally buy cosmetics at CVS because that’s where I get my prescriptions. It’s hard to avoid the makeup aisle! They usually have pretty good deals, too. I like the L’Oreal HIP collections and they often offer buy one get one free of these products–which are pretty highly proced for a drugstore brand. I hope that this new store will offer the great deals that CVS does.

  4. Hi Diana,

    Found you through BlogRush.

    I’ll wait and see if the Beauty 360 concept is a success. Boots had a high-end concept in the UK called Pure Beauty and it crashed and burned.

  5. Hi Diana,

    Found you through BlogRush.

    I’ll wait and see if the Beauty 360 concept is a success. Boots had a high-end concept in the UK called Pure Beauty and it crashed and burned.

  6. Hi Diana,

    Found you through BlogRush.

    I’ll wait and see if the Beauty 360 concept is a success. Boots had a high-end concept in the UK called Pure Beauty and it crashed and burned.

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