First Look at Alexa Chung for Madewell Fall 2010 Line

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Back in January, it was reported that Alexa Chung was collaborating with JCrew to create Madewell’s Fall 2010 line. A few days ago she showcased the new collection during New York Fashion Week at the Bowery Hotel.

So, I have here a sneak peak at Madewell’s Fall 2010 collection. It consists of 20 casual looks that are classic Alexa-inspired pieces and very affordable. I’m drooling over the long sleeve dresses, slim trousers, and the knee-length skirts. The collection will launch in late August at all Madewell stores and at

I love the young, casual vibe!


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