Zac Posen is stepping into a new venture. He is launching Z Spoke, a lower-priced line that will be sold exclusively at Saks Fifth Avenue in Spring 2010. The American designer has a new endeavour? Aaah Yes…. Sportswear that is!! The 60 piece collection will be largely made up of separate pieces such as cotton shirts, knitwear, and pleated khaki shorts which he describes as “minimalist and utilitarian.”
“We’ve had so much pressure from press and retailers to build out our collection into this more American sportswear look in our top line, ” Posen tells WWD. “To me, it’s more appropriate to build a whole brand and collection around this price point. Chic sportswear should be at this price point.” Speaking of price point, cotton Tshirts will start at $78 where as a knit dress can reach anywhere to $675.
I’m a fan of Zac Posen’s gorgeous Eveningwear so I’m excited to see his new Sportswear capsule collection next spring.
What are your thoughts on the new Z-Spoke line?