by Diana Ajih on September 27, 2011
in news

Forever 21 and the Sanrio brand have teamed up to create an adorable Hello Kitty exclusive collection.
The super cute collection features T-shirts, accessories, cardigans, blouses, retro pieces, handbags, knit sweaters, maxi dresses, scarves, makeup bags, jewelry, pajamas, umbrellas, and intimates. The Hello Kitty Exclusive collection will hit stores November 18 with prices ranging from $3.80 to just under $30.
This collection is way too cute! I have my eyes on a couple of pieces like the knit sweaters and cardigans.
More pics after the jump…

Wow! Now this is a nice collection of summer pieces. LA-based Designer Rory Beca has teamed up with Forever 21 for a capsule collection. Here’s a sneak peek of the collection and its cool California style. It features chunky cardigans, jersey dresses, soft black mini skirt, knit tank top with studs along the edge, tailored trouser shorts, and more!
Such a cute collection! The collection launches tomorrow, March 4th 2011 at Forever21.com and Forever 21 stores. Prices will range from $5.80 to $32.80.
P.S. If you happen to be in the Los Angeles area tomorrow, there’s a launch party for the exclusive designer collaboration from 6pm to 9pm at Forever 21 at The Grove. Hmm…I might just stop by!
More pics after the jump…
by Diana Ajih on February 14, 2011
in news
Flickr: Brooklyn
Happy Valentine’s Day!!!!
- The Row Mary-Kate and Ashley Olsen collaborates with Toms Shoes. [WWD]
- Alexander Wang T by Alexander Wang line was named winner of GQ’s Best New Menswear Designer in America competition. [Style.com]
- Christina Hendricks Is New Face Of Vivienne Westwood’s Jewelry Line [Telegraph]
- Diane von Furstenberg debuts DIANE diffusion line [Vogue UK]
- Forever 21 adds two new designer lines [College Fashion]
- Check out this Valentine’s Day emsemble [Join The Gossip]
- 5 Valentine’s Day Makeup Looks [Temptalia]
- Be My Valentine Giveaway [Love Maegan]
- 5 Foolproff Valentine’s Day Items Men Really Want [Lucky Mag]
by Diana Ajih on November 16, 2010
in news
by Diana Ajih on October 15, 2010
in news

- Actress Hilary Duff is hosting this year’s Lucky Magazine shopping event. [Fashionista]
- Forever 21 will change the name of plus-size line, Faith 21 to Forever 21+. [Frugalista Fatshionista]
- Designer Oscar de la Renta says that the rumor saying that he is ill and may give up the reins of his company is not true. [NY Post]
- Kate Moss is now the newest face for Vogue Eyewear. [WWD]
- 17-year-old Taylor Momsen is on the cover of Revolver. Umm…seriously? [Racked]
- Katy Perry Does Catsuit for Fragrance Ad [Daily Mail]
- Kate Walsh to Launch Beauty Company on HSN [WWD]
- Beyoncé Debuting New Fragrance- Heat Rush [WWD]

Now here’s a real deal: Divine Rights of Denim, the line that usually price their jeans starting at $70 and up, is now releasing an under $30 collection. So, where can you find this budget-friendly collection? Forever 21 of course! Talk about a steal.
“This fuses Divine Rights of Denim’s trendy, cutting-edge design aesthetic with Forever 21’s fast fashion philosophy,” said Divine Rights of Denim’s Marlo Williams.
This is the first I’ve ever heard of Forever 21 launching a premium denim line so I think it’s fantastic! I love Divine Rights of Denim jeans and now I can get them for under $30? You can’t see it but I have a huge grin on my face.
The collection features: denim dresses, skinny jeans, floral print, denim vests and more!
Stop by your nearest Forever21 store and grab a pair…or two.
More pics after the jump…