by Diana Ajih on March 30, 2010
in beauty
Shu Uemura uv Underbase Fluid Spf 20 pa++ Photo: Shuuemura-usa.com
I can’t believe the news I heard today. It seems that L’Oreal is letting go of the Shu Uemura line in the United States. According to WWD, L’Oreal Cosmetics is closing all Shu Uemura US operations which took a 35% stake of the company in 2000. L’Oreal USA wants to focus more on the bigger luxury brands that has a greater presence in the U.S.
The president of L’Oréal USA’s Luxury Division, Carol Hamilton explained: “We love the brand, but it is a very small part of our portfolio.”
“It’s a simple decision after a very complex analysis: we have a very large portfolio, and we want to focus on growing the brands which have a larger presence in the U.S. market.”
Shu Uemura exit will be a slow process over the next few months. There is no set date as of yet for its final departure.
So if you’re like me who loves their cleansing oils, eyelash curlers, and gorgeous makeup palettes, you can purchase the products online only. I guess I should start stocking up.
I’m so devastated. How can they just take away a unique makeup brand that is still adored by thousands of makeup lovers in the U.S.
What do you think?
New holiday palettes from shu uemura! For this collection they collaborated with fashion designer Tsumori Chisato and shu uemura created this special collection called “Wish Upon a Star.” Cream based colors that sparkles and shimmers and will make great stocking stuffers for this holiday season.
The collection includes:
- Planet Cat Couture Palette- It contains three pressed eyeshadows in black glitz, shiny silver, and copper. A cream eyeliner in black purple, a cream highlighter in gold iridescent, a blush in apricot pink, and two duel-ended applicators.
- Radiant Ribbon Couture Palette- It contains three pressed eyeshadows in rose pink, shiny gold, and pale purple. One cream eyeliner in dark brown, a cream highlighter in diamond, a blush in salmon pink, and two dual-ended applicators.
The collection is now available at www.shuuemura-usa.com
I’m so excited about Shu Uemura Rouge Unlimited Pink Collection because
1. Pink is one of my favorite colors and…..
2. Pink is a great shade for Spring
With Shu Uemura new patented technology, this pink collection stands out from the rest.
As the leader in color and science, shu uemura breaks the boundaries of conventional color with Rouge Unlimited’s Pink Collection, a series of lipsticks and glosses made with a Pink Hybrid Pigment, one of the purest pink pigments ever discovered and patented by the cult Japanese beauty company. Thanks to
this breakthrough, this lip collection boasts the most vibrant hues available, creating new and unique shades of pink never seen before.
The Pink Collection comes with 9 shades of Rouge Unlimited Lipstick and 5 shades of Gloss Unlimited.
Rouge Unlimited Lipstick
- Soft Peachy Pink
- Warm Rosy Pink
- Soft Pale Pink
- Sheer Pink Beige
- Sheer Petal Pink
- Opaque Baby Pink
- Soft Lavender Pink
- Sheer Electric Pink
- Opaque Hot Pink
Gloss Unlimited
- Clear Baby Pink
- Sheer Melon Pink
- Sheer Rosy Pink
- Pale Pink Sparkle
- Hot Pink Sparkle
Shu Uemura New Rouge Unlimited Pink Collection is now available at ShuUemura.com
New Shu Uemura Rouge Unlimited Pink Collection is brought to you by http://www.hotbeautyhealth.com
Shu Uemura new Fall Mode Makeup Collection: Instinct is here!
“Stimulate your instincts with shu uemura’s Fall Mode Makeup Collection! Explore these layerable, sensual and iridescent shades of Fall to discover your own make-up expression! Staying true to shu uemura’s heritage of innovative and conceptual design, each item is encased within palettes of silver, gold and black motifs, expressing the modernism and elegance of the collection’s femininity.“
They really have some great colors in this Fall Collection. The Mystifier Duo color eyeshadow set really caught my attention at first glance. The shades of dark green and brownish bronze in this limited edition looks very glamorous and luxurious. To be honest, all of their eyeshadows looks gorgeous.
Check out this collection and tell me what you think.
![](http://1.bp.blogspot.com/_wfRPYAYLIWU/Sx2anKJRV0I/AAAAAAAAEGI/6ghKfawnNqA/s200/Icon+A+web.jpg")
